Thought experiment.

NYTxAPEXART collabo-

Take one suggestion for diversity from Roberta Smith and add Alanna Heiss's idea that there should be a balanced matrix of shows at any given time in a single venue. Mix. What does this equal?

I'd work that museum/gallery/alt/venue/platform. What curator wouldn't? A model where the space shows a multitude of shows simultaneously would be the only way to make Heiss's idea that no show should cost more than 10K possible. A scheduling nightmare with the added bonus of increased advertising costs. It would cost more and return less for the investors.

And let's be honest, the average show at a MOMA/MFA/LAMOCA is 10-20% cost on art and the rest goes into keeping the doors open, the show guarded, the coffee free trade, and the advertisements on buses, NPR, and in Art Forum.

If you did an ambitious schedule of 10K show 20 times a year, it would cost 200K. The MFA spends more than that on staples.

Besides the reduction on return, what is keeping this from happening now? The fashion of traveling uber-shows? Partially. The institution would have to be fast, agile, dynamic-- whatever you call it, it would have to be less conservative. And when art is involved, for some reason, people get uptight.

You'd need a pile of historians to double check facts for the 50th time before it was released to the public so XXX didn't embarrass themselves. The schedule would have to be go through 28 changes before approval. Et cetra.

We need a better art machine to sponsor a venue this awesome.