Everyone who might be slightly interested in Museums and/or art exhibitions has to watch the first 5ish minutes of this talk. Lowry is laying out a seriously important changes that are going on at the MoMA. Ann Temkin spoke at Harvard last month, and echoed these sentiments from her perspective as chief curator.
I've been reading the early history of the MoMA written for the 10th anniversary. I'm going to start writing about these years, but Lowry and Temkin both certainly know their history from what I've read already.
If you make it to 24 minutes in to Lowry's video you hear him talk about a subject I watched butchered at teh Fast Co. Wicked Pissah Bahston crap this morning. A portion of the conversation went as such: How does a Museum reach younger adults?
A: Their kids.
And kids coming off their school buses are the M-F daytime shift of art goers was what else I found out today! Man, I thought it was shifting your programing and understanding what non-AARP visitors need/want. So, if you know anyone at the MFA, let them hear that the MoMA dropped their average age from 55 to 40 years old by working with a younger audience that PS1 understood, not by forcing 30 somethings to bring their kids.
And speaking of twisting mom's arms, I guess I had more info about this than the speakers this morning, as I read this. Moms and kids are a complicated creature to court.
P.S. I just reread my Dürer review. I needed one more edit. I apologize.
